TRAINING CENTER FOR ADVANCED MEDIA CRISIS MANAGEMENT & COMMUNICATION

TRAINING CRISIS MANAGEMENT & COMMUNICATION

TRAINING CRISIS COMMUNICATION

Pembicara Fasilitator
Richard Brundage
This critically acclaimed seminar was developed by Richard Brundage, the widely recognized international crisis communications expert, author of the book, “The Heart In Communicating”, former TV news anchor, producer and director whose programs have appeared on national television.

His “live-on-camera” seminar, “Risk Communications and Media Response Training for Today’s Leaders” has received standing ovations around the world. . From medical, corporate, legal and educational professionals to government, association executives, and industry leaders, Brundage has trained some of the nation’s top executives with his insightful, intensive and practical techniques. His uniquely supportive workshops yield immediate and lasting results for all who participate.

He was recently selected by the State Department to train new U.S. Ambassadors, and was the only crisis communicator in North America to be featured in the 60-minute television special, “Global Risk Management”. His message extends far beyond responding to the media: It is “new millennium thinking” about how we all communicate with each other.

Co-Speaker
Maria Lourdes L. Espina, APR
Malou Espina is an Accredited Public Relations professional (APR) with over 15 years of experience in the private and public sectors. She specializes in issues management, corporate communications, and stakeholder relationship management. Her practical approach to corporate PR comes from several years of working in the academe, congress and the oil industry.
As head of public affairs of the Asian Institute of Management and then the STI Education Services Group, Malou developed and implemented award-winning programs designed to strengthen relationships with constituencies. Her stints at the STI Foundation for Leadership in IT & Education (STI FLITE) and the AIM-RVR Center for Corporate Responsibility developed her passion for CSR which continues to this day. As Chief of Staff to former Representative Mar Roxas, she helped steer his legislative agenda and organized The Philippine Forum, a conference of the country’s next generation of leaders.
Malou is currently corporate affairs manager and spokesperson of Total (Philippines) Corporation, a subsidiary of the world’s fourth-largest integrated oil and gas company. She is a 3-term director of the Public Relations Society of the Philippines and an active member of the International Association of Business Communicators. She conducts media training and is an occasional speaker on corporate and crisis communications

Materi

Day 1
8:00 a.m. – 8.15 a.m. Safety Briefing by Hotel Managemet
8.15 a.m. – 8.30 a.m Seminar Opening
Section 1 – The Foundation of Good Communication Techniques
Section 2 – Connecting with the Audience using the Media
Section 3 – Techniques to ensure your Message Gets Across
Section 4 – The Backroom Pass: Inside the Newsroom
Section 5 – Practice makes Perfect

Day 2
Crisis Management
Section 1 – Crisis Communications
Section 1 – Case Study Analysis
Section 3 – Roll the Tape: The News Conference
Section 4 – “Surviving in an age of Instant News” – The Internet.

Questions and Answers