TRAINING E-COMMERCE CONSULTANT

TRAINING KONSULTAN E-COMMERCE

TRAINING DASAR-DASAR DARI E-COMMERCE

Objectives e-Commerce Consultant

Attendees of this program will learn about cutting edge issues related to: e-business, eMarketing, eManagement, Entrepreneurship, e-Legal, e-Ethics, e-Finance, e-Security, eLeadership, and Professionalism. Develop a comprehensive tool-kit for successful project management that you can use immediately

Contents e-Commerce Consultant

CEC – INTRODUCTION TO ELECTRONIC COMMERCE
* Foundation of electronic commerce
* Definitions and content of the field
* Benefits and limitations
* The driving forces of electronic commerce
* Impact of e-commerce: everything will be changed

CEC – E BUSINESS TECHNOLOGIES
* Retailing in electronic commerce
* Direct marketing
* Online customer service
* Electronic intermediaries
* Reactive electronic department stores
* Internet and extranet
* Architecture of the internet, intranet, and extranet
* Internet software
* Applications of intranets
* Intranet application case study
* Considerations in intranet development
* Extranet products and services
* Applications of extranets
* Business models of extranet applications

CEC – E-MARKETING
* Internet consumers and market research
* Building customer relationship
* The consumer behavioral model
* Personal characteristics and the demographics of the internet surfers
* Consumer purchasing decision making
* One-to-one and relationship marketing
* Delivering customer service in cyberspace
* Market research for e-commerce
* Intelligent agents for consumers
* Review of some of the applicable technologies available to support you and your project managers.
* Organizational buyer behavior
* Advertising in electronic commerce (methods and strategies)
* Economics and effectiveness of advertisement
* Online catalogs

CEC – E-COMMERCE MANAGEMENT
* Procurement revolution at general electric
* Characteristics of B2B e-commerce
* Procurement management using the buyer’s internal marketplace
* Supplier-oriented marketplace: Cisco online case
* From traditional to internet-based EDI
* Integration with back-end information systems
* The role of software agents for B2B e-commerce
* Solutions of B2B e-commerce

CEC – STRATEGIC MANAGEMENT FOR ELECTRONIC COMMERCE
* Strategic planning for E-Commerce
* Strategy formulation
* Critical success factors for E-Commerce
* Return on investment and risk anaylysis
* Electronic commerce strategy in action
* The steps to successful E-commerce programs
* Competitive intelligence on the internet
* Implementation: plans and execution
* Managerial issues

CEC – LEGAL AND ETHICAL ISSUES IN ELECTRONIC COMMERCE
* E-commerce legal incidents: Contractual issues in Ecommerce
* Copyright infringement on the web
* Legal, Ethical, and other public policy issues
* Protecting privacy
* Protecting intellectual property
* Internet laws on speech, internet indecency, public protection, and censorship
* Other legal issues (domain name registration, proposals and bids, licenses, financial services, the use of cookies, and international protection)

Training Methods e-Commerce Consultant
* Presentation
* Discussion
* Case Study