TRAINING STP MARKETING STRATEGY FOR BUSINESS EXPANSION

TRAINING MARKETING STRATEGY

TRAINING BUSINESS EXPANSION

Trainer Pembicara
Haikal J. Mukhtar ST, MM
Praktisi yang telah berpengalaman lebih dari 10 tahun di bidang Sales, Keuangan dan Perbankan serta telah bekerja di beberapa perusahaan MNC dalam berbagai posisi managerial. Sebagai seorang lulusan Magister Management – Finance and Banking dari Universitas Indonesia dan the Citibank Asia Pacific Banking Institute, Mr. Haikal menghadirkan suatu percampuran yang unik antara akademisi dan pengalaman praktisional terutama meliputi berbagai project di dalam dan luar negeri, penempatan di berbagai posisi dan wilayah wilayah di dalam negeri serta pengembangan bisnis di sektornya Sebagai fasilitator dari beberapa modul pelatihan khususnya dalam bidang Sales, Keuangan dan Perbankan, Mr. Heikal melengkapi setiap modul pelatihan yang diselenggarakan dengan aplikasi komputer praktis barbasis MS Excel, sehingga materi lebih mudah dipahami sekaligus diimplementasikan di tempat kerja.

Training Description :
Segmenting, Targeting and Positioning is a powerful marketing strategy for market expansion. This program equips the participants with the tools, techniques and concepts that are required to conduct STP analysis for Business Expansion.

Training Objective :
By the end of this course, delegates will:
* Understand the market opportunity and potential for business expansion
* Understand segmenting, targeting and positioning of the product and market
* Understand the GAP of companies key expectation and achievement
* Understand the product competitive analysis towards competitors
* Develop strategies to close the GAP and expand the businessg

Metode Training
Skills are extensively practised during the workshop so that the delegates are ready to implement new customer-directed behaviour on their return to work.

Outline :
* Market Opportunity Analysis
* Market Segmentation
* Targeting Market
* Market Positioning
* Competitive benchmarkinge

Wajib diikuti oleh
Anyone, whose role requires servicing to others, for example: Customer Service, Account Manager, or anyone seeking to acquire the skills involved in these roles.