TRAINING STRATEGIC ACCOUNT MANAGEMENT

TRAINING MANAJEMEN AKUNTAN

TRAINING MINDSET SUCCESS

Pelatihan ini didesain dan ditujukan bagi para pebisnis pemasar guna mampu menjual pada tingkatan yang lebih tinggi dan menciptakan banyak peluang di pasar dalam industri nya masing – masing.

TUJUAN DAN MANFAAT PELATIHAN
Setelah mengikuti pelatihan ini, peserta diharapkan mampu untuk :
1. Mengetahui dan Memahami perbedaan Pemasaran dan Penjualan antara Korporasi dengan Retail
2. Memahami strategi kepemimpinan team dengan efektif
3. Mengerti dan memahami peranan Account Manager
4. Mengerti dan memahami alur kerja Account Manager
5. Mengerti dan memahami tahapan perencanaan pemasaran dan strategy pelaksanaannya
6. Meningkatkan kemampuan problem solving terkait dengan penanganan macam type customer
7. Mengerti dan memahami strategi peningkatan omzet secara simultan

MATERI OUTLINE PELATIHAN
1. Mindset of Success

* Truth about success
* Why need to be success
* Personal Success Image
* What it takes to be success

2. Understanding corporate marketing

* Market segmentation
* Consumer & Corporate marketing
* Product selling & Solution selling
* Customer buying process

3. Leading the account team

* Leader vs Manager
* Building the account team
* Situational leadership

4. The role of Account Executive

* The roles of a professional account executive
* The skill set for a professional account executive

5. Account Management Process

* Account planning
* Account Review
* Setting the goals and measurement

6. Business System and Structure

* Organization Support structure
* Customer perspective and expectation
* Pre-sales and after Pre sales support
* Motivational program

7. Managing account communication

* Executive relationship
* Joint planning session
* Industry support program

8. Marketing in B2B industry

* Branding in B2B marketing
* Experiential marketing
* Reputation management

9. Taking a Success Commitment

* Revisiting Dream of Success
* Personal Commitment for Success
* True Teamwork bring True Success

Metode Pelatihan
* Presentasi
* Diskusi  dan Tanya Jawab
* Studi kasus
* Brainstorming
* Praktek